https://www.thesharppencil.club/work daily 1.0 2018-03-18 https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592a10d9893fc05fa7c1b74c/1495929058201/final_project_presentation.003.jpeg Work https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592eebd8f5e2319ec80f0b07/1496247256606/ Work https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592a72d9ebbd1a5fd18327a3/1495954146844/TED_cinemaExp_cover.001.jpeg Work https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592d1fc203596ef1898ca661/1496129474042/ Work https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592e541d46c3c49e16bcfe0f/1496208434034/ISSUU_cover.001.jpeg Work https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592e607146c3c49e16bd7a1a/1496211516692/ Work - BUXOM Buxom Cosmetics is the cheeky younger sister of bareMinerals. The Buxom brand voice is bold and provocative; Buxom is all about owning sexy. Buxom exists to bring out the confident, daring, sexy temptress inside every woman. The products are a full-sensory experience, with rich, touchable, lush textures and vibrant colours. https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592c8b9d29687f03fe7921a2/1496090757891/ Work - OUR BRIEF Milk-Bone wanted to invigorate their social media creative and appeal to a younger, more media-savvy consumer. Their social media posts images relied heavily on stock photography and lacked the bright, fun Milk-Bone identity. https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592bc49ce6f2e1b24172abbe/1496040611200/TNP_portfolio.001.jpeg Work https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592d0c1e9de4bbbc0b977e75/1496124446337/ Work - THE BRIEF ISSUU, the digital publishing platform, wanted to improve their customer communications, in particular their email creative and the new publisher onboarding newsletters. https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/592c8239be659440db9c827e/1496091951560/ Work - THE BRIEF Future campaign ideas for The Noseprint. We created mood boards and example content that will inspire pet owners to go on a "dogventure" with their dog or relieve stress by visiting a Pupmobile. https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/5aa83c86419202c439113d9d/1520975000223/2018_02_02-UserResearch.008.jpeg Work https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/5aaee3af352f533ca5725a9a/1521408612883/ Work - MAPPING OUT THE USER FLOWS Above is a diagram of the current user flow for the snap40 apps. There is a hardware part to the product too, a device that clips into a cradle and attaches to the patient's arm. As I mapped out the current user flows, I saw there were some physical steps that were missing from the app flow. Also, because there are 2 apps, the monitoring app and the pairing app, users had to switch between the apps and log in each time. https://www.thesharppencil.club/about daily 0.75 2018-03-18 https://static1.squarespace.com/static/587e950ae6f2e13a9e6e2530/t/58bd1478c534a5c4ae4d235c/1488786570622/IMG_0816.jpg About "My daughter came home one day from a Tae Kwondo lesson talking about 'being a sharp pencil' - being focused and your best self. This was the inspiration behind my site name, because all the work I'm showing here are the projects that show what I do best.